Guitar Center mark ups are very high. At Christmas time, I bought a new 12 string for my Mom, and decided the time was right for me to get a new electric. I paid cash, and by the time negotiations were over, they knocked off over 40% of the list price. Just keep in mind that the salespeople make commissions off of sales, so 10% of a discounted profit is still better than nothing. You'll even find that you get different prices on the same guitars if you go in on different days, to different salesmen.
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